The Content Funnel: How to Get More Prospects to Convert into Sales
An introduction to using the content medium to increase conversion and retention.
Success in generating inbound leads isn’t just what you talk about or how you say it but is also highly dependent on the medium in which you deliver your message.
“The Medium is the message.” ~ Marshall McLuhan
In his book Understanding Media: The Extensions of Man, originally published in 1964, Marshall McLuhan proposes that a communication medium itself, not the messages it carries, should be the primary focus of study.
McLuhan explains, "Indeed, it is only too typical that the 'content' of any medium blinds us to the character of the medium.”
McLuhan means that the medium of delivery of a message plays just as large a role in impacting the audience’s response as the actual message.
This is where our conversation on the content marketing funnel comes in.
How we deliver our message is vital to moving prospects from cold → warm → client.
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