How to Build a Digital Insurance Agency

Where to begin...

This is episode one of our Finding Peak journey into building a peak-performing digital insurance agency.

This is the beginning…

We’re setting the stage for what is going to be an epic journey into the “Agency of the Future.”

Before we go too far, it’s important to understand that these video posts will be for paid subscribers only moving forward.

As described in the video, the reason for a paid subscription is Skin in the Game (as popularized by Nassim Nicholas Taleb in his book by the same title). After 13 years of sharing best practices, case studies, and “How-to” blogs, videos, and keynote presentations, I’m no longer interested in convincing people that a digital strategy is worth the investment.

The small (very small) subscription fee is your commitment to doing the work.

That’s it.

So, if you’re feelin’ froggy… jump.

Become a paid subscriber below:

Finding Peak is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

Necessary Resources

Below is a list of the resources we discuss in episode one of Finding Peak:

These tools will act as the bedrock of our inbound lead generation strategy.

The Rub

Building a peak-performing digital independent insurance agency is a long journey filled with unique obstacles only you and your team can overcome.

My goal for Finding Peak is to provide tools, resources, and mental models you can use to reach peak performance in less time, with less expense and greater results than if you took on the journey alone.

…because as a member of Finding Peak, you’re not alone.

Here’s to finding your peak,


Connect with me on LinkedIn.

how to build a digital insurance agency