An Insurance Agents' Guide to Writing the Perfect Headline

Your superpower for attracting more qualified insurance prospects.

Dec 6, 2022

It's no secret that headlines play an important role in the success of any piece of content.

An effective headline can draw your target audience (prospects, referral partners, etc.) in, while a poorly crafted headline can mean fewer page views and less engagement.

Creating informative, accurate, and interesting headlines is essential for every creator, whether you’re publishing insurance content or tabloid celebrity stories.

In this week’s edition of Finding Peak, we explore some tips and tricks to help you create better headlines for your content.

We'll look at how to write more compelling headlines, how to use keywords to capture readers' attention, and how to avoid common mistakes. Below is a list of tools you need to craft headlines to help your content stand out from the crowd.

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Perfect Headline Tools

Here is a list of the tools mentioned in the video above. Choose the tool(s) that work best for you and your business and bookmark them in your web browser.

This way, you don’t have to try and remember them when it’s time to create the next headline, whether for social media, email, video, or a blog post.

Jasper is the AI Content Platform that helps you and your team break through creative blocks to create unforgettable, original content 10X faster.

We use this tool at Rogue Risk to fill in social media content, blog posts, and YouTube video descriptions, to name a few use cases.

Sign up for Jasper here.

Insurance Keyword Research

Here is a previous edition of Finding Peak where we dove into exactly how to do proper insurance keyword research.

Finding Peak
Simple Guide to Insurance Keyword Research
Watch now (29 min) | In this episode of Finding Peak, we get into keyword research. Specifically, we discuss the methodology behind how we do insurance keyword research for Rogue Risk’s content strategy. Keyword research (and content planning generally) is an often overlooked or under-appreciated aspect of inbound marketing…
Read more

Headline Generator Tools

The following is a list of free resources that will help you craft the perfect headline for your next piece of content.

Swipe Files and Power Words

Bold Text Generator

Ever wondered how people make text bold on their social media posts/bios when there aren't any formatting buttons?

Well, this little web app allows you to convert normal text into bold text that you can copy and paste into your social media posts/bio/etc.

Bookmark this URL.

Content Marketing Books

Here are a few books I’d highly recommend to every insurance professional interested in digital growth read ASAP:

  • Content Warfare: How to find your audience, tell your story and win the battle for attention online

  • They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer

  • Insurance Agency 4.0: Prepare Your Insurance Agency for the Future; Develop Your Road Map for Digitization; Increase Profit, Scalability, and Time

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The Rub

Writing great headlines is not a skill you are born with. You must work at it. Practicing in social media helps a lot.

Creating long-term email drip campaigns with A/B headlines tests is another way to improve your skills as you get realtime feedback.


We use for our long-term email drip campaigns.

However you practice creating the perfect headline, as you dial in your skills, you’ll find your response rate for everything, emails, social posts, blog posts, videos, presentations, video proposals all go up.

Writing the perfect headline is a superpower you can develop.

I promise.

Now get to work.

Yours in insurance,


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