A Simple Way to Add Value During the Sales Process

...or how to close more inbound insurance leads.


In this week’s edition of Finding Peak, we break down the concept of “Perceived Likelihood of Achievement” from Alex Hormozi’s book, $100M Offers.

I’ve only received come across Hormozi’s work. At first glance, Alex appears as a bit of huckster in the way he presents his product offers.

However, as I’ve dug deeper into his mindset (through his online content and book) it’s clear he’s dialed into some of the core psychology behind why people buy and how we separate our business from the competition.

One concept that immediately stood out was his “Value Equation.”

The graphic below outlines his equation…

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